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Vágási, Mária and Piskóti, István and Buzás, Norbert, eds. (2006) Innovációmarketing. Marketing szakkönyvtár . Akadémiai Kiadó, Budapest. ISBN 963-05-8396-8

Berács, József and Lehota, József and Piskóti, István and Rekettye, Gábor, eds. (2004) Marketing theory and practice : a Hungarian perspective. Transition, Competitiveness and Economic Growth (7). Akadémiai Kiadó, Budapest. ISBN 963-05-8099-3

This list was generated on Tue Jan 20 18:25:39 2026 CET.
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